Online selling platforms & marketplaces in Southern Africa

The total e-commerce revenue estimated in South Africa is valued more than $4 billion by the year 2020 and still increasing with a growth rate of 10% according to a research.

The main biggest reason behind the growth of eCommerce in Southern Africa is the internet penetration rate which reached 62% at the present moment.


A report by Mckinsey says, there are approx 300-400 million internet users in Africa and by 2030 Africa would be able to access the internet across the continent by the initiative taken by the multiple organizations from United Nations and few private foundations.

User Penetration rate in Southern Africa

SLA says Jumia is the leading & best E-commerce website in Southern Africa following by Take a Lot and Kilimall.

Online selling platforms and marketplaces are playing a vital role in the development of E-commerce industry in Southern Africa and we have prepared the list for the same.

Platforms & Marketplaces in Southern Africa
South Africa

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