Updated: 1/04/2022
E-commerce is a globally growing industryβespecially when it comes to online retail.
But the landscape of the internet is constantly evolving to meet users’ requirements both in terms of hardware and software.
It is an environment that is always changing. Not only do consumers always expect new digital twists and flashier devices, but they also interact with brands in more ways than ever before.
“The one thing that made us successful so far is obsessive compulsive focus on the customer.“
Jeff Bezos(Founder of Amazon)
The brands that take the most advantage of the full spectrum of the options out there will win out in the end.
Making a good first impression is what makes customers want to do business with youβbut unlike traditional brick-and-mortar stores, eCommerce businesses have to attract people when theyβre not even in the store.
A lot has changed since eCommerce first started, but you can still rely on these timeless suggestions to keep your online store relevant and thriving.
6 Best suggestions to improve eCommerce business for Beginners & Small Business Owners
1) First Impression
Customers can have a positive first impression of your e-commerce store just by looking at the interface. Itβs important to create a solid brand image. The right popup templates will improve customer experience and bring more sales. To help customers evaluate your site before making a purchase, try to display an element of trust on the homepage by showing testimonials, a picture of a staff member, or a review badge.
Attract new visitors to your site with stunning images of your products. You can achieve this by ensuring you always have high-quality images of your products. Also be sure to make it simple for people to purchase items on your site by using attractive buttons, clear text, and an intuitive layout.
In todayβs digital age, website design is more important than ever before. When it comes to evaluating credibility and trustworthiness, the way you design your website plays a significant role. And yet, 47% of eCommerce businesses donβt have a dedicated web designer. That means many of the most successful e-tailers are missing out on opportunities to connect with their visitors and convert them into loyal repeat customers.
2) SEO
Search engine optimization (SEO) is the process of improving your websiteβs organic ranking for keywords and long-tail search queries. It is important for businesses that want to send as much targeted traffic as possible to their website.
Good content is the king of why itβs important to optimize your website for search engines. Itβs easy to forget about optimization, but quality content is useless if no one finds it. Make sure your site is SEO optimized by using Google and, Bing Webmaster Tools, and also improve the websiteβs loading time.
SEO is NOT a science in itself! Itβs a combination of many factors that come together to help you rank high in the search engine results. There is no single magic rule, but SEO is a set of basic rules that everyone should follow if they want to achieve higher rankings.
Once you start implementing these strategies, you will notice an instant improvement in traffic and ranking on search engines.
3) Content marketing
Content marketing is a customer-centric creative strategy that allows you to build your brand and generate leads at a lower cost than weeding through layers of salespeople.
Studies show that businesses that create content also see a 209% increase in customer engagement from all social media channels. Content not only connects with customers, but it also increases SEO rank, improves your brand perception, and has the power to increase conversion rates & boost ROI.
By publishing relevant, unique content regularly on your website, blog, email newsletters, and social media platforms for free, you can build trust and connect with a wider audience. In turn, the more content you publish and the better it is, the more likely you’ll generate traffic to your site and build new relationships.
Content marketing shares your expertise, tells stories about you and your business, builds your credibility and popularity, and attracts qualified leads that may become future customers.
4) Live chat
There are many ways to make your eCommerce business more efficient and profitable, but adding a live chat is one of the most significant improvements to your shopping experience. This can lead to increased sales, repeat customers, and better customer satisfaction.
It means customers prefer to talk to the real person before placing an order or inquiring more about the product. You deserve at least 5 minutes of your customersβ time so that they can cherish the purchasing experience.
Whether youβre selling goods or services on your website, live chat is a guarantee of stronger relationships with your customers.
Giving your customers the option to chat is a valuable way to receive valuable feedback. Allowing customers to chat with a customer support agent will create a better experience and can help you improve your business.
Be sure that your live chat tab is in a highly visible place, even when they scroll or search through the page!
5) All device-friendly
People are everywhere nowadays. Figure out how many of your customers are using specific devices to research your products via the web. Does it make sense to display the same information on multiple devices?
Figure out if you are presenting the best possible products and prices according to each mobile deviceβs standard, and if they can be utilized more effectively on some mobile devices than others. With the proliferation of different mobile devices, your best customers might not meet certain demographic requirements!
This is called responsive design and will ensure that potential customers can find you on the move. Therefore, you need to test and optimize your website for smaller screens as well as bigger ones. Youβll want to make it as easy as possible for customers to order from your website.
6) Effective content strategy
An effective content production strategy is a documented roadmap that helps you achieve your goals and communicate with prospects. Define your goals. Layout your content strategy. Create a content marketing plan. A clear content strategy can help you streamline your activities and see real results.
The global online shopping market is growing every year. People are now able to find goods and purchase them without leaving their house or office. There are many benefits of online shopping for individual consumers as well as for business owners. As an E-store owner, once you’ve decided to move ahead and start selling, you need an effective strategy to make it work.
Establish a process to track and measure results. With a documented content strategy, you have a single source of truth for your marketing objectives!
Useful resources
Online selling marketplaces to expand eCommerce Globally
How to Sell products internationally online?
Contributor: Viktor Ilijev with USA Business Team