According to our research, the total E-commerce industry revenue in MENASA is estimated more than $70 Billion by the year 2021 which is rising with a good amount of growth rate.
Middle East
E-commerce industry revenue in the Middle East accounts for more than $50 Billion but many resources calculate it for only $20 -$30 Billion because they donβt include the sales of many other electronic online transactions.
Internet penetration rate that is 70% is the main reason behind the growth of eCommerce in Middle East because it automatically increased the number of mobile and social media users in Middle East.
Amazon | Souq | Noon are categorised as the major eCommerce players in the Middle East at the present moment.
Africa
Africa has more than $24 billion in revenue generated through E-commerce by 2020 and expected to cross $37 billion by 2024. South Africa | Nigeria | Kenya dominates the E-commerce market amongst all of the African countries.
North Africa
E-commerce market revenue in North Africa reached more than $8 Billion by the year 2021 and many resources can come up with the different calculations because they donβt include the sales of many other electronic online transactions.
Jumia | Opensooq | Noon are the biggest eCommerce players in North Africa at the present moment.
South Africa
The total e-commerce revenue estimated in South Africa is valued more than $3 billion by the year 2020 and still increasing with a growth rate of 10% according to a research by Statista.
SLA says Jumia is the leading E-commerce website in Africa following by Take a Lot and Kilimall.
Basically, internet penetration(70%) is the biggest main reason in the growth of eCommerce industry in Middle East | North Africa | South Africa(MENASA).
We have written the three separate article for all the regions for best online selling platforms & marketplaces in Middle-East |North Africa | South Africa(MENASA).
Online selling platforms & marketplaces in Middle East