Online selling platforms and marketplaces are playing a vital role in the rise of E-commerce industry in Colombia.
According to source, E-commerce revenue in Colombia reached more than $10 Billion by 2022 & which is expected to cross $14 Billion by 2025 with a growth rate of 11%.
The major reason behind the rise of eCommerce in Colombia is the internet penetration rate that is reached 69%, which triggers the increase in online shopping.
Dafiti is the biggest eCommerce player in Colombia at the present moment.