If you are one of the person who wants to starts overseas business, naturally you are thinking about How to reach international customers – because to find & build a client base is very crucial for any startup.
But make sure before you want to reach new customers globally as you want to earn in $$– You should be ready to invest some amount of money & time along with your 100% efforts.
Whether you have a client in your native country or overseas, you have same amount of chances to attract & sell to both. And, believe us it’s just a myth that domestic buyer will not give you handsome amount.
However, it totally depends upon the demand of any product or service. As there may be something which is plenty in your country but not in the other.
But before you step out in the international market, make sure to do:
- Your niche Market research
- Regulations for your products
- Ease of doing business
- Country economic conditions
Top 7 Marketing Tips to Get Found by International Customers
1) Partnership with suppliers & retailers which will help you to reach number of distribution channels.
2) Leverage International Online Marketplaces to list your products or services which will help you to kick start your journey.
3) Make use of local Social media platforms in the respective region wherever you want to target.
4) Digital Marketing is very significant in today’s world, so try to make use of diverse segment of marketing channels such as Email marketing | SMO | PPC | Influencers Marketing.
5) You can make use of Government as well as Non-profit Trade organization to help you with the startup & customer acquisition.
6) Attend Local as well as International Trade shows & events to meet with potential clients specifically in your niche.
7) As the saying goes – “Content is the king“. So, have few articles or blogs on your website about your products & services to make people aware.
Few others factors which will attract clients & boost your credibility in the international market are –
- Customer service which will help you to get word-of-mouth recommendations.
- Smooth & Clear customer journey (Shipping & Customs) will attract potential buyers.
- Try to Automate majority of the process which will directly going to impact the customer experience.
- Frequently connect with your clients or offering your regular clients with some discounts will keep you in the long run.
- Localize your overall approach like your Product content should be in the local language of your target country and checkout process should be familiar to them.
- Offering multiple local payment methods will allow clients to trust you & create a smooth experience for them.
- Get in hand & ready with your product or service portfolio along with website.
- Build a social presence will help you to showcase your authenticity along with local client reviews.
Other than all the above mentioned tips & strategies you should ask yourself below mentioned questions.
- Why I want to go overseas? – Is it money that you want or Your product has a demand overseas? or You got influenced by someone?
- What are the resources I need to start? – Total cost like Advertising | Product stocking | Tools. Also, for running & maintaining the business.
- How much time I am ready to invest in all the activities comes with this?
- What would be my USP(Unique selling point) if someone selling the same product in the market?
- Do I need any help from someone to handle overall international supply chain?
These are the few questions that you must ask before you start to get the clear vison about your present mindset, which automatically help you to navigate in the right direction.
Helpful resource
How to Reach Customers Worldwide Through Online Marketplaces?
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