As the eCommerce is booming globally, so do majority of online sellers wants to expand their business overseas to gain more exposure and obviously to make $$.
If you are one of them, then you are definitely thinking How to attract international customers to your online store. Right?
And its good if you are thinking to go global, as today we have technology to drive us faster in every area of business.
But, before you start, make sure to know a couple of things to shoot in the right direction.
- Analyze your target country in terms of your product demand & ease of doing business
- Understand your audience in terms of their interests & choices
- Get to know the overall cost of your global supply
- Compliance & Regulations needed for your product
12 ways to attract customers to your ecommerce business
- Leverage the International online marketplace ecosystem which is the fastest way to showcase your product to a vast audience.
- Know your competition way of doing business in your targeted country will give you the straight forward way to get client base.
- Get in partnership with your niche suppliers & retailers. It will help you to gain insights exactly where to approach.
- Local influencer marketing is a great way to reach customers as it will make people aware about your product through a person they trust.
- Create appealing social media campaigns which people cannot resist themselves to click on.
- Right a detailed article/blog about your product which really help people to understand more about your product quality & authenticity. (Content without SEO is nothing)
- Make use of review websites & forums to people know about your product with some offers or discounts.
- Run Video/Email marketing campaigns or PPC on Search Engine networks where your client spend most of their time.
- Run referral program within your network or share the information on different free advertising websites.
- Seasons | Festivals & Occasions are the best time to launch your product because of high demand within that time frame.
- Setup a local business profile if you are targeting in any local area of the specific country.
- Attend Trade shows & events in your country and if possible then overseas too wherever you are targeting.
It didn’t stop, once the customers land on your eCommerce store. You have to offer them unique customer experience. How?
- Localize your store for the specific language
- Seamless checkout process with multiple mode of payment options
- Get them know in advance about the overall cost including any import duties or tax
- Offer outstanding customer service will compel people to shop again
- Automate overall process with the help of latest tools
- Connect with your audience to understand & serve them better
Other than all the above mentioned tips & strategies you should ask yourself below mentioned questions.
- Why I want to go overseas? β Is it money that you want or Your product has a demand overseas? or You got influenced by someone?
- What are the resources I need to start? β Total cost like Advertising | Product stocking | Tools. Also, for running & maintaining the business.
- How much time I am ready to invest in all the activities comes with this?
- What would be my USP(Unique selling point) if someone selling the same product in the market?
- Do I need any help from someone to handle overall international supply chain?
- What are the risks involved in my overall global expansion in terms of money or any other liability?
These are the few questions that you must ask before you start to get the clear vison about your present mindset, which automatically help you to navigate in the right direction.
Helpful resource
How to Reach Customers Worldwide Through Online Marketplaces?
GET IN TOUCH