Online selling platforms and marketplaces are playing a vital role in the rise of E-commerce industry in Cuba.
According to source, E-commerce revenue in Cuba reached more than $1.2 Billion by 2022 & which is expected to cross $2.1 Billion by 2025 with a growth rate of 19%.
The major reason behind the rise of eCommerce in Cuba is the internet penetration rate that is reached 68%, which triggers the increase in online shopping.
Supermarket23 & Cubadirecto are the biggest eCommerce player in Cuba at the present moment.